Show Luo exercises in Meike-shoes, choose Meike-Shoes brand for his new MV

Source: finance.ifeng
Translation: casablanca-- @ Asianfanatics.net
(please repost with credits   )

Earlier, Xiao Zhu (Show Luo) accepted an invitation from Meike-Shoes (MS) and attended their new "Happily Exercising" commercial and print filming. From our understanding, the new MS ad could be released in the near future on mediums such as movie screens, Hunan satellite TV, and the web.
MS's decision to use graphic prints is a new concept. Everyone will be able to admire the newest, most attractive and the most "happily exercising" aura that will be headlined by Xiao Zhu; at the same time, fans can see him sport MS active wear in his 2010 new MV.

Also, the filming for the commercial was rumoured to have taken place from 12 noon until 12am the next day, with no breaks, taking 12 hours in total.

"I really like MS's 2010 Spring/Summer Line; it's fashionable and attractive!" quotes Xiao Zhu. He couldn't stop singing and dancing while on set, proving that, full of energy, he is really the right spokesperson for the line. Approaching the last few hours of filming, workers on set could tell that Xiao Zhu was getting worn out, but he kept up his energy and persevered to the end. The representaive from MS gave him a thumbs up and praised his diligence.

This is the 3rd time that Show has signed a contract with MS, so one could say that they are familiar with each other on several terms. After the many years of partnership, Show has deep feelings for MS and has goodwill and wishes for their activewear label. "MS has a firm foothold in utilizing the fun of the 80's and 90's, combining it with their ever innovative active wear products, and have been able to bring the "happily exercising" concept to customers. I predict that they will soon be expanding in the Mainland market." says Show.

MS representative Fu Zhi Qin explosed that the new commercials could be appearing on major mediums such as the movie screens, Hunan Satellite TV and the internet. Then, everyone will be able to see energetic Show wearing MS's newest designs and acting out the story behind the concept.

MS thoughtfully designs Show's clothing for his new MV

Fans have been waiting patiently for Show's new album, which is slated to be released in the first half of 2010. Therefore, many questions have been raised as to whether MS, a company with which Show has deep feelings for, will be a part of this endeavor.

As we all know, current retail branding is one of the hottest marketing tools of entertainment marketing, many labels' advertisement and success comes from appearance in various media activities. Of course, MS would not give up a chance to boost their label ratings as well. Fu Zhi Qin tells reporters, "2010 is the year that MS enters the huge commercials sector, one of our first projects will be centered around Show's new album and concert performances."

Mr. Fu also revealed that in Show's upcoming 2010 album, one of his main theme song's MV will showcase MS activewear. "His outfit was carefully designed by our head designer, based on the feeling behind the lyrics, expression, background, and of course, Xiao Zhu's personal aura." Also, MS will have the honour of appearing as a sponsor on the 2010 album cover, packaging, and promotional posters.

Other than entertainment marketing, internet marketing may also become a powerful tool in advertising MS's 2010 line. Compared to television marketing, the costs of internet marketing are relatively low, with a wide range of audience, so it is an invaluable tool as well. "Our current target is establishing a MS website, which will be the main source of advertising for the label, allowing us to have a 3D plan of attack, integrating televised, graphic print, and internet advertising.

Source: http://asianfanatics.net/